{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Social Grenade Show","title":"Stop Wasting Your Ad Budget: Gary May on Vendor Transparency and Retargeting","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d9028d48\"></iframe>","width":"100%","height":180,"duration":2663,"description":"In this follow-up session, Gary May returns to the Social Grenade Podcast to pull back the curtain on dealership vendor relationships. Gary and Robin discuss why high-performing dealers must demand total transparency, especially when vendors realize their targeting is off-track. The conversation shifts to the critical importance of lead attribution—moving beyond the click to understand exactly what happens once a customer lands on your site. Gary explains the power of smart retargeting, the necessity of tracking conversions from \"contacted\" to \"sold,\" and why a low CPC often masks a lack of real results. If you want to hold your marketing partners accountable and ensure every dollar is spent in your actual operating region, this episode is a must-watch.linkedin.comimacsweb.cominstagram.com#SocialGrenade #GaryMay #DigitalMarketing #DealerTransparency #LeadAttribution #RetargetingStrategy #AutomotiveSales","thumbnail_url":"https://img.transistorcdn.com/8LT-gkXTLATgpuXqzWSzwGEeUjVuZFrpdrbp_BzXoYE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYjBl/YjYyNjk3NzczZThl/ODRjYTAwZDM4Y2Fk/OWM5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}