{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Running, Sprints & Marketing: Uncommon Agency Wisdom","html":"","width":"100%","height":180,"duration":3059,"description":"Dive into an episode where marketing meets self-growth, as Theresa Bassett shares her journey from radio to CEO of The Diamond Group. Discover how her agency adapts to client needs, why comfort zones hinder growth, and the power of identity in shaping behaviors. Plus, she teases their big move towards franchising. Get ready for a treasure trove of agency insights mixed with life lessons.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Pivoting toward Full-Service Agency.The Why behind MRR (Monthly Recurring Revenue).Diamonds are made under pressure.The power of identity in shaping behavior.Franchising: The Next Big Leap.Resources:The Diamond GroupDevNoodleBlue Ocean StrategyConnect with Theresa Bassett:LinkedInEmailConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:36:50 - Like if all I'm after ever doing is seeking comfort and then I'm essentially seeking what I know. And if I'm always seeking what I already know, then I'm not growing much at all. And so I think comfort, you have to get, you have to allow yourself to embrace discomfort in order to embrace the unknown. And the unknown is where all of the growth happens, it’s where all the ideas happen. It's where all of the challenge happens. Yes. But it's also where all of the experiential learning happens. And that's where you grow in capacity and compassion and wisdom and all of those things. So yeah, screw comfort.54:10 - Theresa: And that's where it has to tie back to that identity piece we were talking about. Because I think that you can set targets like those three categories we talked about, and those are the three categories that I recommend in the Uplevel System. But, there's targets and then there's targets, and then there's really good targets, really good targets that pull from a heart space because they're tied to your identity,Josh: Right? Yep, I've never talked about this publicly yet, but if I start this new podcast idea...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}