{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Brian Bethke of BEAR Maple Farms","html":"","width":"100%","height":180,"duration":2096,"description":"\nIn this episode of The Startup CPG Podcast, Grace Kennedy sits down with Brian Bethke, founder of BEAR Maple Farms and winner of the 2024 Shelfie Award in the drink category. Brian shares his inspiring journey from building amplifiers for rock legends like Pearl Jam and Lenny Kravitz to creating a one-of-a-kind functional beverage featuring ginseng and maple water.\n\nDiscover how BEAR Maple Farms combines the natural sweetness of maple water with the adaptogenic power of sustainably grown ginseng to deliver a refreshing, caffeine-free energy boost. Brian opens up about the challenges and triumphs of launching a CPG brand, the pivotal moments that shaped his entrepreneurial journey, and how critical feedback led to a transformative rebrand.\n\nWhether you're an aspiring entrepreneur or simply a fan of innovative beverages, this episode is packed with insights on building a team, navigating the CPG industry, and creating a product that’s good for the mind, body, and planet.\n\nTune in to hear Brian’s story and learn how BEAR Maple is expanding nationally in 2025!\nListen in as they share about:\nBEAR Maple Farms Origin Story\nProduct Development\nBranding and Marketing\nSales and Distribution Strategy\nMentorship and Networking\nCommunity and Support\nAdvice to Entrepreneurs\nPlans for 2025\n\nEpisode Links:\nWebsite: https://drinkbearmaple.com/ \nLinkedIn: https://www.linkedin.com/in/brian-bethke/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}