{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Turn Website Data into Insights You Can Actually Use","html":"","width":"100%","height":180,"duration":3116,"description":"My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce.\nMost people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team.\nAs users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you can actually use, how to spot problems on your website and sales funnel, how to score your leads, and how to know what to focus on.\nAdam is a prominent member of the web analytics community and he gives us a practical guide to analytics you can start implementing in your business or project right away.\nTopics covered:\nThe actual goal of web analytics\nThe “there is no spoon” exercise: why do you need a website anyway?\nLooking for problems in an ecommerce funnel and convincing your managers to act\nBest segmentation methods to isolate a problem: score-based, organic vs. paid traffic\nUser feedback beyond web analytics\nTesting, personalization and getting ROI out of web analytics\nSalesforce case study: ethics versus data\nAdam’s advice to young marketers: technology and programming languages to learn\nAdam’s recommended resources\n\nResources mentioned:\nOptimizely - testing tool\n#measure Slack\nDigital Analytics Association\nAdam Greco on LinkedIn\nAnalytics Demystified\nlouis@everyonehatesmarketers.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}