{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CAIS Live Conversations, Building With Alts ","title":"Jen Prosek on Brand, Reputation, and Growth in Private Markets (EP. 33) ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d9428f9c\"></iframe>","width":"100%","height":180,"duration":1564,"description":"In this episode of CAIS Live Conversations: Building With Alts, recorded live at CAIS Summit 2025, Alex Cavalieri sits down with Jen Prosek, Founder and Managing Director of Prosek Partners, to explore how brand, reputation, and communication have become important drivers of growth in private markets. They chat through why private market firms can no longer operate quietly, how the wealth channel is changing expectations, and what advisors and asset managers should know about visibility and trust.  \nChapter 1: An Accidental Entrepreneur [00:01:49]\nJen shares how an unexpected career path led her into building a communications firm focused on financial services and private markets.Chapter 2: When Defense Stops Working [00:03:52]\nWhy the financial crisis forced firms to rethink silence-first communications—and what changed after.Chapter 3: Why Wealth Is the Biggest Tailwind [00:08:53]\nHow private market firms began realizing brand matters once wealth entered the picture.Chapter 4: Institutional vs. Wealth Marketing [00:13:45]\nWhy reaching advisors requires a fundamentally different approach.Chapter 5: Nailing the Narrative [00:16:36]\nJen explains why simple, differentiated messaging beats complexity in private markets.Chapter 6: AI and Reputation Management [00:20:32]\nHow AI is reshaping perception, trust, and the future of reputation for firms and leaders.","thumbnail_url":"https://img.transistorcdn.com/jQSXh-B--p3uldAuQufN_2rX3-YRtrCcq15l6nZZODQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTQ1/MDBkZjJkZTgxNDBm/ODlkYTVmNDI2NTQ1/MjFlNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}