{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Influencer®","title":"Healthcare Leaders on the ROI of LinkedIn (Re-Air)","html":"","width":"100%","height":180,"duration":2943,"description":"As LinkedIn continues to solidify its role as the front line for executive visibility, institutional trust, and digital leadership, we’re re-airing one of the most timely conversations in the Chief Influencer archive. Recorded at the National Health Council’s Health Leadership Conference last year, this discussion has only grown more relevant as leaders across sectors rethink how influence is built and measured online.The National Health Council (NHC) Leadership Conference brings together leaders from top patient organizations and nonprofits to foster connections, discuss leadership topics, and share best practices in nonprofit management. At the event, host Anthony Shop moderated a powerful panel of CEOs who discussed their roles as Chief Influencers on LinkedIn. The panel features Chuck Henderson, CEO of the American Diabetes Association; Katie Schubert, President and CEO of the Society for Women's Health Research; and Steve Taylor, President & CEO of the Arthritis Foundation. They shared insights into their success on LinkedIn, focusing on how they have built trust, maximized engagement, and fostered personal connections through the platform.The CEOs offer practical tips on content strategy, posting frequency, and how to engage with comments and tags. They highlight the impact of their social media presence in achieving meaningful outcomes such as talent recruitment and securing major funding. The discussion highlights the importance of utilizing LinkedIn to reach a broader audience and the value of commenting, liking, and reposting relevant content to amplify organizational messages effectively.Takeaways:CEOs see ROI from LinkedIn: Make it a habit to regularly connect with peers, industry leaders, and your audience. For instance, the speaker encourages everyone to connect with him on LinkedIn as a first step toward meaningful engagement.Faces Are the New Logos: Personal presence is key to building trust. Share your personal experiences and stories to create a...","thumbnail_url":"https://img.transistorcdn.com/xfy8y4fVrxZrFE1SVF_2zqHwL3xRjOinJvI29yp_xz0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Yjg1/NTA0ODQ4YmVmYjlh/MDIzNGI0NmQxZTRj/MzQ0Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}