{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"d.MBA","title":"44- Why IKEA offers 0.99$ hot dogs?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d9696ed0\"></iframe>","width":"100%","height":180,"duration":3093,"description":"In the fifth Business Design Jam, Alen and Franz (also a mentor in the d.MBA), discuss business design stories such as:   why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars,   how Soul-Cycle created a competitive advantage by designing for their employees instead of customers;   and why designers should co-create with lead users, not just test after designs are made.     The applications for the next d.MBA program just opened (Monday 27th January 2020). Apply for your spot at www.beyondusers.com/apply","thumbnail_url":"https://img.transistorcdn.com/fGwnroa03djSGD-E2kyfvN9N7r8e89QNX6xusZWRql0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MDkwLzE2OTQ3/MDUyNzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}