{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - 5 Things That Can Hurt Your Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d976bbc2\"></iframe>","width":"100%","height":180,"duration":495,"description":"Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice.\n \nWhether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real difference. With research, strategy, and creativity, anyone can establish an identity that resonates with their audience and stands the test of time. So, let's dive in and explore the world of brand-building together!\n \nIn this podcast, I've talked about:\nMaintaining consistency in design elements across all brand touch points, such as color, fonts, logo, and layout style.\nEnsuring professional and up-to-date website design, including navigation, content, and descriptions.\nPublishing regular and relevant content to avoid being downgraded in search results and to engage consumers.\nFocusing website copy on addressing customer problems and needs in a voice that resonates with them.\nAvoiding broad offerings and targeting a specific customer niche to establish a clear brand identity and attract the right customers.\nThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!\n \n \nWEBSITE:\nhttp://www.philipvandusen.com  \n \nTHE BRAND•MUSE NEWSLETTER:  \nhttp://www.philipvandusen.com/muse  \n \nTHE BRAND DESIGN MASTERS FACEBOOK GROUP:  \nhttps://www.facebook.com/groups/branddesignmasters/ \n \nYOUTUBE CHANNEL:\nhttp://www.youtube.com/c/PhilipVanDusen  \n \nTWITTER:\nhttps://twitter.com/philipvandusen  \n \nPINTEREST:\nhttps://www.pinterest.com/philipvandusen  \n \nFACEBOOK:\nhttps://www.facebook.com/verhaalbranddesign \n \nBRAND STRATEGY 101 COURSE:\nhttps://philipvandusen.com/bs101\n \nAffiliate Partners:\n \nBring Your Own Laptop - Adobe Training with Daniel Scott\nhttps://www.byol.me/philip  \n \nInVideo...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}