{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"\"The Climb\" with Meredith Mills-Merritt: Starting a Gin Cocktail Brand From a Family Recipe","html":"","width":"100%","height":180,"duration":2743,"description":"Meredith Mills-Merritt is the founder and CEO of The Original Southside, a canned gin cocktail brand made from a family recipe. This episode is part of \"The Climb,\" our series featuring founders in the early stages of building their brands. Expect to hear about: – From Beauty to Booze: Why Meredith left her corporate career in beauty brand management to start her own consumer brand. – 13 Months to Perfect: The long R&D process to commercialize her family recipe while keeping it organic and true to the original recipe. – Stadium Deals: How an Instagram DM led to a Florida Panthers partnership and opened doors with college programs like LSU. – Fighting for Shelf Space: Competing in a capital-intensive RTD category with standout packaging and “liquid to lips” marketing. – What’s Next: New drink products in development, a focus on growing in retail, and Meredith’s vision for Southside’s next stage of growth. Find Meredith on:LinkedIn – https://www.linkedin.com/in/meredithleahmills/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}