{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"Everybody Make More Money when You're Nice - Mikki Paradis","html":"","width":"100%","height":180,"duration":3316,"description":"Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and innovative approaches. Discover how small changes and core values led to significant improvements in project outcomes, elevating her company's reputation and profitability. Mikki also delves into her public speaking, mentorship for women in trades, and her passion for seashells. Get inspired to find your own hummingbird effect and make a transformative impact in your field.\n00:00 Introduction to the Hummingbird Effect Podcast\n01:29 Meet Mikki Paradis: A Tradeswoman's Journey\n02:22 Challenges and Triumphs in the Drywall Business\n06:03 From Residential to Multifamily Construction\n07:28 Mikki's Ventures Beyond Drywall\n13:10 Seashell Enthusiast: A Surprising Hobby\n17:21 The Hummingbird Effect in Marketing\n27:48 The Recession and Software Innovation\n28:39 Consulting for AI Companies\n29:05 Creating Accurate Estimates\n30:45 Industry Leadership and Learning from Others\n34:29 Promoting Teamwork on Job Sites\n39:32 Encouraging Women in Construction\n41:48 The Importance of Mentorship\n46:51 Investing in Personal Comfort\n50:09 Final Thoughts and Reflections","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}