{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Breakdown - A Gravity Forms Podcast","title":"Building Lead Generation for Agencies with Gravity Forms & AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d9b65661\"></iframe>","width":"100%","height":180,"duration":1793,"description":"What if your sales pitch could run itself? That's the idea behind the website audit tool that Logan Greenhaw, Owner of TrailMix Creative, built using Gravity Forms, GravityWiz's API Alchemist add-on, and a handful of clever API integrations. In this episode, Logan walks us through how he turned a tedious manual process — running SEO audits for prospective clients — into a streamlined, AI-assisted lead generation engine that does the heavy lifting for him.Logan and Matt also dig into the realities of running a full-service creative agency over the past decade: the pressure to say yes to everything, how client expectations have shifted in the age of AI, and why the \"anyone can just use ChatGPT\" sentiment is both a real threat and a bit overblown. If you're an agency owner trying to figure out how to use smarter tooling to generate better leads and close more clients, this one's for you.In This EpisodeThe evolution of running a full-service WordPress and web design agency over 10 yearsHow client expectations are changing as AI becomes more mainstreamWhy Logan built a website audit tool — and how it became a lead generation machineUsing Gravity Forms and GravityWiz's API Alchemist to orchestrate PageSpeed Insights and IP Info API callsRunning simultaneous API calls via Cloudflare Workers and posting results back into Gravity FormsTokenized report URLs — how Logan saves audit results so clients can revisit them laterUsing Mailgun with Gravity Forms for reliable transactional email deliveryConnect with Logan:Website: trailmixcreative.comX/Twitter: @trailmixcreateLinkedIn: TrailMix CreativeInstagram: @trailmixcreativeFacebook: TrailMix CreativeResources MentionedTrailMix Creative Website Audit Tool — Find it under the Services tabGravity Forms — The form engine powering Logan's audit toolGravityWiz API Alchemist — Used to connect Gravity Forms to external APIs without custom codeCloudflare Workers — Handles simultaneous API calls to PageSpeed Insights and IP Info, with...","thumbnail_url":"https://img.transistorcdn.com/oQ1AeOAQsAOZHFdmwpIg_o2V-OZjehsoR8m0c1F7H9M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjI5LzE2ODI5/NzI1MjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}