{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Josh overthrows Jess and gets canceled","html":"","width":"100%","height":180,"duration":1730,"description":"What does a CEO do when his head of marketing goes on vacation? Nothing much. Just go viral on LinkedIn asking for the worst marketing ideas imaginable, buy imsorryjess.com, hand-code a website that same night, and forget that Jess isn't in a third world country and does, in fact, have WiFi. Oh… and get cancelled. No biggie.\nJosh gave away Vector's swag to capture leads — shipped one by one from his garage with handwritten notes. No fulfillment center. No pipeline. That’s what we call karma folks.\nIn this episode, Josh and Jess unpack how a spur-of-the-moment mutiny turned into the moment their podcast dynamic spilled onto LinkedIn and beyond — and became a defining moment for the brand. This is why B2B marketing doesn't have to be boring.\nGet to the good stuff:\n[00:26] Josh's mutiny begins. Jess is on vacation — time to prove marketing isn't that hard. \"Everyone give me your worst ideas.\" First up? Hire your cousin to run social.\n[02:58] Nah dawg. Turns out Jess has Wi-Fi in Turks and Caicos. And a LinkedIn addiction her therapist should probably know about.\n[05:01] Josh’s post about overthrowing Jess goes viral — now what? Head to GoDaddy, of course.\n[05:40] imsorryjess.com is born. Josh hand-codes the website and builds a chronicle of the hundreds of comments his post received. A Wix template could never.\n[07:08] A suggestion to give away all the swag…? Game on. Josh decides to prove he's a real marketer by slapping a lead capture form on there. Demand gen, baby.\n[08:10] Josh ships hundreds of Marketers Against Humanity decks from his garage. Handwritten notes. $5 a pop. Zero fulfillment plan. That's karma for you.\n[09:30] The groveling apology post begging Jess to come back— a.k.a. the one that also got Josh cancelled.\n[10:00] But wait, Josh and Jess are now trade show famous. A total accident that snowballed and became the moment their brand broke through.\n[11:41] PSA — tell your team before LinkedIn's algorithm shows them your apology post first. We’re...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}