{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Plenty with Kate Northrup","title":"163. What I Was Actually Doing on the Last Day of Our Launch - And Why That Was the Whole Strategy","html":"","width":"100%","height":180,"duration":1660,"description":"What if the most important thing you do during a launch is absolutely nothing?\n\nIn this deeply personal behind-the-scenes episode, Kate shares the unexpected story of what happened during the final twenty-four hours of her biggest launch of the year—and why spending the last day lying on the couch reading a novel may have been the strategy all along.\n\nAfter becoming physically ill the night before cart close, Kate found herself with no choice but to step away from the dashboards, the metrics, and the constant temptation to monitor results. Instead, she was forced into a practice of trust. What unfolded became a powerful lesson about nervous system safety, leadership, surrender, and the kind of business that creates genuine freedom.\n\nKate opens up about the emotional reality behind a multi-seven-figure launch, including the moments of fear, pressure, and scarcity that surfaced during the enrollment period. She shares how the tools she teaches inside Relaxed Money helped her regulate her nervous system, move through panic, and make clearer business decisions from a place of groundedness rather than urgency.\n\nShe also reflects on a major season of personal expansion, including moving into a new home, redefining what “home” means, and navigating profound shifts happening within her family. Along the way, she explores the surprising connection between physical symptoms, emotional growth, and stepping into a larger version of life than she previously believed was possible.\n\nThis episode is also a candid look at what actually drove the success of the launch itself. Kate reveals why she and Mike chose not to monitor sales throughout the enrollment period, how focusing on people instead of numbers changed the experience, and what they learned about building systems that allow a business to operate successfully without constant oversight.\n\nIf you’ve ever felt trapped by outcomes, consumed by metrics, or convinced that success requires constant effort and vigilance, this...","thumbnail_url":"https://img.transistorcdn.com/o03JRta_QRrWYpVnGEniH9ofqOD9uyABk7kkXvT0B_E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MzMzLzE2OTUz/ODkwNzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}