{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"David Darmanin: Avoid Marketing Best Practices at All Costs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/d9ca6c5d\"></iframe>","width":"100%","height":180,"duration":3686,"description":"Today I’m talking to David Darmanin, CEO of Hotjar, an all-in-one analytics and feedback tool for your website.\nHotjar is a six-product suite I personally use in my own business and recommend to others.\nDavid’s background as an entrepreneur and conversion rate expert with a leading agency in the field gives him a lot to share with us on what works and what doesn’t. He believes that most marketing best practices are pure bull and that you should avoid them at all costs.\n‍But more importantly, he's never afraid to say things as they are... You have been warned.\nListen in to our discussion and some great advice on how to improve your website and marketing.\nTopics covered:\nDavid’s background and inspirations\nFinding his co-founders, launching and growing Hotjar\nWhy trade secrets are overrated, and the value of spending time in the real world\nAvoiding ‘best practices’ and how small changes can change the face of your business for the worse\nThe importance of developing empathy for your customer\n3 best tactical ‘wins’ to improve conversion rates on your website\nDavid’s top book recommendations for marketing\n\nResources mentioned:\nA beginner's guide to usability testing - Hotjar\nDeath by 'best practices': why they can kill your business\nHotjar.com\nStrengths Finder by Tom Rath\nThe 22 Immutable Laws of Marketing by Al Ries and Jack Trout\nDon't Make Me Think by Steve Krug\nPratfall Effect in Marketing: Admit Your Flaws to Win Customers\nHow to Influence Buying Decisions Without Being Shady\nHow to Convince People to Buy (Without Being Pushy)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}