{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In The Mix by Northwest Masonry Institute","title":"10. How the Masonry Industry Can Attract the Next Generation | Chantelle Roberts","html":"","width":"100%","height":180,"duration":1481,"description":"In this episode of In The Mix, Chantelle Roberts joins Adam live from the California Masonry Council Design & Expo to discuss one of the industry's biggest challenges: attracting and retaining talent. Drawing from her experience in both masonry and terrazzo, she shares insights on apprenticeship programs, the changing perception of trade careers, and why construction must evolve its culture to better support younger generations and women entering the workforce. Chantelle also talks about the importance of collaboration, mentorship, and innovation in masonry, while highlighting the need for stronger industry storytelling around the value, versatility, and long-term benefits of masonry construction. This conversation offers a valuable perspective on how the industry can continue to grow and thrive. In This Episode:Why apprenticeship programs are critical to the future of the masonry workforceThe importance of recruiting younger generations into constructionCreating opportunities for women to succeed in the masonry industryWhy appreciation, mentorship, and leadership matter in retaining talentWhy collaboration across contractors, designers, and industry organizations is essentialHow innovation and creativity can help expand the use of masonry materialsThe workforce challenges facing the industry and what organizations can do to address them Connect with Chantelle: LinkedIn: https://www.linkedin.com/in/chantellemroberts?utm_source=chatgpt.comWebsite: https://masonry-concepts.com/ \nLearn more about the Northwest Masonry Institute: https://masonryinstitute.com/in-the-mix","thumbnail_url":"https://img.transistorcdn.com/X1bb4Pa1Lwg4qVX_6duAicnGxz9s7Pi3P-AwJ-_qFL4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWY0/NDQ2M2MwMmEwN2I1/N2NjZTIwMGQ5OGQ2/ZDI2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}