{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Responsive Lab Podcast","title":"EP 84: Building Sustained Giving Through Human Connection and Technology with Chris Larson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/da2585e7\"></iframe>","width":"100%","height":180,"duration":1722,"description":"In this episode of The Responsive Lab, Carly and Scott sit down with Chris Larson, President & CEO at Ligonier Ministries. Chris has been with Ligonier since 2004, directing all strategic outreach initiatives and overseeing daily ministry operations through significant growth and leadership transitions.\nYou'll hear about:\n* Why monthly sustainers became the backbone of Ligonier's 55-year mission\n* How to create \"beautiful reciprocity\" where donors benefit from the org they support\n* Balancing investment in younger donors while honoring longtime supporters\n* Using AI and technology as force multipliers for human relationship building\n* How to navigate the K-shaped economy without compromising donor relationships\n* Why fundraising conversations should focus on alignment rather than guilt\nLinks from the episode:\n* Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislarson73/\n* Learn more about Ligonier Ministries: https://www.ligonier.org/\nLooking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.","thumbnail_url":"https://img.transistorcdn.com/yYqyeHnFaIUmIoJUT4R16pZZjI7BmSUfWp-2KiiwPsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lODY0/Njk0NTI4MDE5NGI5/MjhhMmEwOTFmZWQy/MTQ4OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}