{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Jess wants to start running ads","html":"","width":"100%","height":180,"duration":2383,"description":"Jess tells Josh that she's keen to start running ads. After all, you can't pivot to being an ad tech company without actually running ads yourself.\nAll she needs is a designer, someone to launch the ads, and a budget of tens of thousands of dollars. Nothing huge. Okay, maybe a few heart palpitations from Josh.\n\nIn this episode, Jess takes us through her advertising journey—from the creative side of marketing to hitting the big green launch button for paid ads. And what's all of this got to do with Josh pretending to be in the gym? You'll just have to listen to find out.\nGet to the good stuff:\n[00:00] Vector's an ad tech company now…so shouldn't we be running ads?\n[01:02] Jess reminisces about her B2C advertising days with a flashback to a Roomba-riding cat (naturally).\n[02:36] Moving into ads when it isn't your area of expertise? And when your customers are looking to you for marketing inspiration? Absolutely no pressure there, Jess.\n[05:35] A key lesson in ads—take what's working organically and put money behind it. Pretty safe bet.\n[06:04] What do ghosts and knock-knock jokes have in common with great ads?\n[07:25] Be brave. Be bold. Bring back mascots to stop the scroll.\n[08:37] Josh with the mic drop—ad creative matters more than the offering. Safe = snoozefest. Think outside the box.\n[09:59] How did ghosts getting less pale by the pool make LinkedIn stop doomscrolling?\n[11:33] Jess wanted to start using Vector for Vector, so she brought in reinforcements. Shout-out to Isaac Ware and Sara McNamara, the real MVPs.\n[14:27] Jess shares an insider trick—use ads to test new messaging first. Josh definitely already knew this.\n[17:13] Jess and Josh stress the importance of testing—no room for assumptions in advertising.\n[18:32] Jess uses some hauntingly good messaging to boost newsletter sign-ups. The pipeline generator. Don't sleep on top-of-funnel content. Or, as Josh puts it, don't be a putz.\n[21:59] Turn off any ad that doesn't work—apart from Josh's gym post....","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}