{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/da6de655\"></iframe>","width":"100%","height":180,"duration":6579,"description":"Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea\"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lesson...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}