{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Alex Oesterle’s Journey from Finance to Social Media Agency Founder","html":"","width":"100%","height":180,"duration":2810,"description":"In this engaging episode, discover the journey of Alex Oesterle, CEO of Blue Bear Creative, and a content creation expert. From transitioning from finance to launching a thriving social media agency to uncovering the significance of community engagement and generosity for success, this episode delves into the evolving landscape of social media marketing. Gain insights into the fascinating transformation of compliance agencies in the beverage industry into marketing powerhouses and learn valuable tips for enhancing your TikTok content strategy. Join us for an exploration of this ever-evolving industry and the keys to successful content creation.Alex Oesterle, CEO of Blue Bear Creative and host of the FMN Podcast, is a seasoned entrepreneur and expert in engaging millennial consumers through social media. With nearly a decade of experience, Alex's background spans digital marketing, finance, and operations. His insights into marketing to the millennial demographic and his success in building and leading a social media-focused digital agency make him an excellent guest for discussions on modern marketing strategies and entrepreneurship. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:Alex transitioned from a career in finance to marketing while helping friends with their CPG companies.Engaging with customers is essential for building a successful brand.The content video forward ad strategy offers significant opportunities in the social media space.User-generated content will continue to be an essential part of content strategy.Social media platforms like TikTok and Instagram are integrating features for e-commerce.Blue Bear Creative offers comprehensive social media services, making them an ideal partner for marketing agencies in need of social media expertise.Posting at least one TikTok per day, preferably two, can help increase visibility and traction.Resources:Blue Bear Creative - Social Media AgencyDevNoodleThe Lean...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}