{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing News Canada","title":"Effective Email Marketing with Antoine Bonicalzi from Cyberimpact","html":"","width":"100%","height":180,"duration":1884,"description":"Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact\n\nWith more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts.\n\nAs a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing.\n\nIn this Interview we discuss...\n- How Antoine got into business and marketing\n- Antoine's sales experience and what it was like. How sales helped him be a better marketer.\n- How Antoine learned marketing on the job. \"You're never done learning\"\n- The importance of working on your business and not necessarily in your business all of the time.\n- What is Cyberimpact?\n- CASL - Canada's anti-spam legislation and how CyberImpact can help\n\nEffective Email Marketing...\n- When it comes to sending email to your customers and potential customers keep a good balance between education and promotion\n- You need both types of content - educational and promotional - to be successful\n- A good idea is to combine your fun educational content with your call to action\n- The craft beer example of education and a call to action\n\nThank you to our sponsor Canada Post\n\nRead more at jellymarketing.com/blog\n\n\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy","thumbnail_url":"https://img.transistorcdn.com/5dNs_7-mGa77ldz4yVyFnpjKF_toUNHKZYgYTeGh1vQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjI2/NDgyN2VmNTUxYTZm/ODVhMTFjMDQ2Zjll/M2NiZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}