{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"NWA Founders","title":"#1 - Ross Cully (Harvest Group)","html":"","width":"100%","height":180,"duration":4306,"description":"What does it look like to build a business that scales without losing its soul?In this episode of NWA Founders, we sit down with Ross Cully, founder and CEO of Harvest Group, a 300-person commerce agency serving brands at major retailers like Walmart, Target, and Amazon. From a kitchen table in Fayetteville to a fast-growing Rogers-based firm, Ross shares his journey of bootstrapping a values-led company that’s rewriting the playbook for success in the retail and media world. With roots in Springfield, Missouri, and a formative start at Procter & Gamble, Ross explains how his early career experiences laid the foundation for Harvest Group’s unique culture, one grounded in humility, integrity, and excellence. SummaryRoss shares how Procter & Gamble shaped his view of consumer packaged goods and why small and midsize brands became his passion. His decision to co-found Harvest Group wasn’t driven by a lifelong dream of entrepreneurship but by a desire to build a company where values and excellence could coexist.He discusses the scaling years in detail, how client word-of-mouth fueled growth, how the team resisted short-term thinking in favor of long-term integrity, and how building a people-first culture helped attract top-tier talent. At every stage, Harvest Group stayed focused on delivering high service levels and staying aligned with their mission.As Ross reflects on leading through hyper-growth, the evolving demands of his role, and the leadership investments required to scale, one thing is clear: Harvest Group’s success isn’t an accident, it’s the result of intentional leadership, deep-rooted values, and a commitment to serving both clients and employees well.Highlights00:00 – Founding the principles of Harvest Group15:00 – What Harvest Group does and winning at Walmart30:00 – Scaling challenges45:00 – Managing growth60:00 – Ross’s leadership philosophy75:00 – Success defined90:00 – Harvest Group's role in Northwest ArkansasNick's 3 Key TakeawaysValues shape...","thumbnail_url":"https://img.transistorcdn.com/cZx0QH4NDDsfTzCuRyOPmG2L5qXGaYahrg-ELcKxcwc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMzYw/MDBiMGUzNThjNjIy/ZjFmY2UxMzgyYTk3/MjdhYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}