{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"KORE Outdoors Podcast","title":"Doing Things Differently with Jensen Cipriano Brehm of Ombraz","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dad2b048\"></iframe>","width":"100%","height":180,"duration":3776,"description":"Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinctive product stories in the outdoor industry. In this conversation, Jensen walks through the founding journey, how Ombraz found their first customers in the ultralight backpacking and bikepacking worlds, their approach to building in-house content and media, raising a small round of funding while retaining equity, and how he and co-founder Nikolai run the whole operation remotely.\nTopics\nOrigin story: broken sunglasses on a camel safari in India, four years of wearing a MacGyver'd pair, then building the company\nFinding initial traction in ultralight backpacking and then exploding into bikepacking\nKeeping all content creation in-house — why agencies produce soulless, interchangeable outdoor content\nRaising a Series A in 2020 — retaining equity while gaining runway for inventory and hiring\nDelegating early: 3PL, customer service, and letting go of ego\nOmbraz's 9 core brand pillars as a decision-making filter\nCo-founder dynamics with Nikolai — complementary skill sets, business coaching, and the Positive Intelligence framework\nRunning the business fully remote via Slack and monday.com\nDefining success as low stress, staying creative, and having fun\nLinks\nOmbraz website\nSarah Swallow on Instagram\nRonnie Romance on Instagram\nGOSO Cookware\nPositive Intelligence by Shirzad Chamine\nFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/\n\nThe KORE Outdoors Podcast is supported by the Province of British Columbia.","thumbnail_url":"https://img.transistorcdn.com/qlVqE0xMySoCN4mnwA1jvuYxPRuI6vUunHCwOqAb4Zw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNzA2LzE3MTE5/OTU2NDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}