{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Business Growth & Social Strategy: A Chat with CEO Beth Trejo","html":"","width":"100%","height":180,"duration":1250,"description":"Dive into a dynamic chat with Beth Trejo, CEO of Chatterkick, as she unveils the transformative journey from boardrooms to the digital world. Discover marketing insights, evolving business strategies, and the social spark igniting company growth.Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Beth unveils Chatterkick's origin story.Powerful SEO tips hidden in plain sight.Social media's role in business hiring.Venturing from local to national circuitsStrategy shift: from high-volume to consultative sales.Resources:ChatterkickPodcast ChefConnect with Beth Trejo:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:19:16 -  Number one is be curious. Always like want to learn more. I think that's really important. Another is to be kind. You never know what someone's going through on the other end of that conversation, whether it's a real conversation or it's a social media conversation. And I think the third is to make sure that you respond, call them back. When they call you, call them back, whatever that looks like. I think too many businesses just ignore their digital phones and they're real people on the other end of this. And I think if you really wanna make business work on social media, you have to form those real human connections.11:27 - I think right now just our field in marketing as a whole is shifting. And I think it will continue. It has, it's always evolved and we're still gonna need people to help tell businesses stories. Like, I don't think that there's going to be a fall or demise of marketing, but I think the way that we're doing it on behalf of businesses is changing at a very, very fast pace. And social media is still a big category of how individuals, especially individuals under the age of 40, want to interact with brands, but businesses are not embracing it at the pace that they really, that their customers want.15:08 - There is all of this other stuff that comes up. And if you don't create that...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}