{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CX Breakroom","title":"Agentic Commerce: The New Front Door to Your Brand","html":"","width":"100%","height":180,"duration":1586,"description":"In this episode of The CX Breakroom (EMEA), host Kim Johal is joined by Richard Lim, CEO of Retail Economics, to explore how agentic AI is transforming the retail landscape, reshaping consumer behaviour and changing the way shoppers discover, research and purchase products.\nWith Black Friday and the festive shopping season approaching, retailers are facing a fundamental shift in the customer journey. As consumers increasingly turn to AI platforms like ChatGPT, Claude and Gemini for product recommendations, price comparisons and shopping inspiration, traditional search and discovery models are being challenged.\nDrawing on research from Retail Economics, Richard reveals that 40% of consumers are already using AI platforms for retail purposes, and explores what this means for brands competing for visibility in an increasingly fragmented digital landscape. From AI-powered product discovery and personalised recommendations to automated returns and conversational commerce, the discussion examines where AI is delivering real value and where the hype may be getting ahead of reality.\nThe conversation also explores the rise of agent-to-agent commerce, the growing importance of structured product data, and how retailers can balance emerging AI technologies with existing customer engagement channels like WhatsApp. With AI changing how consumers interact with brands, the challenge is no longer simply attracting shoppers to a website, but ensuring products and services can be discovered wherever the customer journey begins.\n\nWhether you're leading retail strategy, customer experience or digital transformation, this episode offers practical insights into preparing for the next evolution of commerce, understanding changing consumer expectations and making smarter investments in AI.\nChapters:\n00:00 – Introducing agentic commerce and the future of retail\n01:13 – How AI is transforming product discovery and consumer behaviour\n04:02 – Why retailers need to rethink search visibility...","thumbnail_url":"https://img.transistorcdn.com/FMLqOgh0oF_UyU9HpUywBgWdPmGzH4jv7RfzRnSUykw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOWUx/ZjIxNjliMDQ3OGZj/OGI3MGY5MTZkMDM2/NmNhNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}