{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Thinking","title":"User Empathy: Understanding Other Perspectives for a Better Experience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/daf4c4c6\"></iframe>","width":"100%","height":180,"duration":831,"description":"Our products and experiences should focus on the user. It starts with understanding their problems and their needs. In my case, the fact that I was uncomfortable backing a trailer into a tight spot. From there, we focus on helping the user create the right outcome. Getting into the camping spot. Making simple shapes. So don’t make the mistake of getting the experience backwards. It’s not about the trailer, it’s about the driver.","thumbnail_url":"https://img.transistorcdn.com/PPRHUEcdk0x_YMl6w_f-fT_5s4vBMVfNUSkR7n1am58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE4NDM5LzE2MTI4/OTY1NjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}