{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Jess wants to sponsor a bunch of communities","html":"","width":"100%","height":180,"duration":1462,"description":"Pre-Series A Jess once slid a six-figure community sponsorship proposal across the table. Josh fell out of his seat. She had one argument: these are the people we need to be talking to. He signed.\nExit Five was the obvious play, the community every B2B marketer already had open in a tab. Demand Collective was the riskier one: a few hundred vetted demand gen operators, run by a guy in his first full year doing this solo.\nPlenty of people would've called it reckless. Jess called it marketing.\nHear how a webinar lit up the demo request Slack channel, why two community founders ended up in a rivalry Jess invented, and how Josh's plan to build Vector's own community lasted about four words.\nGet to the good stuff:\n[00:00] Jess pitches doubling down on communities. Josh puts up exactly one line of resistance before calling Exit Five for the contract\n[00:44] Jess and Josh's read on community members — \"If you're spending your free time in a marketing community, you're probably our customer. Also, touch grass.\"\n[01:55] The two plays. Exit Five, where \"all the cool kids hang,\" and Demand Collective, a few hundred vetted demand gen operators\n[04:21] The Exit Five package: media, podcast plugs from founder Dave Gerhardt, customer glow-ups — leading to a demo-request Slack channel chanting \"Exit Five webinar.\"\n[08:10] The event side: a bigger Drive sponsorship, a booth, the ghost tour... and a serious discussion about letting people scream inside a Toyota Corolla\n[09:16] Vector bet early on Eric Linssen's brand-new community. The Slack channel repeating \"Demand Day Summit\" back at them said it worked\n[11:18] Newsletter, webinar, doesn't matter. Real customers talking shop turned into real leads\n[12:45] Jess's rule across communities, events, and influencers: make the customer the rock star, not Vector — a bold philosophy for two people recording a podcast about themselves\n[14:31] Positive affirmations. Side effects may include irrational confidence\n[15:00] Dave Gerhardt...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}