{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"You’ve Hit a Revenue Ceiling. Now What?","html":"","width":"100%","height":180,"duration":1699,"description":"What do you do when you feel like your foot is all the way down on the gas…\nbut your business is not going any faster?\nYou are working.\nYou are busy.\nYou are exhausted.\nBut your revenue has been sitting around the same number for the last two or three years.\nThe answer is not automatically:\nWork harder.\nPost more.\nBook more weddings.\nLaunch another offer.\nIn this episode, Jeni explains why a revenue plateau is usually a signal that something inside your business has hit a constraint—and your job as CEO is to figure out exactly where that constraint is.\nBecause feelings are not facts.\nAnd throwing random marketing at a problem you have not diagnosed is not a growth strategy.\nStart with the numbers\nBefore changing anything, look at what is actually happening.\nHow many inquiries are coming in?\nHow many turn into consultations?\nHow many receive proposals?\nHow many actually book?\nWhere are those inquiries coming from?\nWhat is your average booking?\nWhat is your capacity?\nWhat are you spending your time selling?\nThose numbers tell you where the business may be getting stuck.\nGrowth Lever #1: Leads\nDo enough qualified people know you exist?\nIf you simply do not have enough inquiries, then yes—you may have a visibility problem.\nBut you do not need random followers.\nYou need more of the RIGHT people seeing your business.\nThat could mean:\nplanner relationships\nvenue relationships\nSEO\nGoogle reviews\nInstagram\nstrategic styled shoots\nnetworking\npreferred vendor lists\nemail marketing\nreferrals\npast client relationships\nLook at where your best weddings have actually come from.\nThen lean harder into what is already producing qualified leads.\nDo not double down on marketing simply because it makes you feel busy.\nGrowth Lever #2: Conversion\nMaybe inquiries are not the problem.\nMaybe people are finding you—but they are not booking.\nThen you may need to look at:\nresponse time\ninquiry communication\nqualification\nyour brochure\nyour portfolio\nconsultation process\nproposals\nfollow-up...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}