{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Optometrists Building Empires","title":"Getting Out of Your Own Way: How Dr. Nick Lillie Doubled His Practice","html":"","width":"100%","height":180,"duration":1924,"description":"Dr. Nick Lillie cold-started Family Vision Optical in Allendale, Michigan straight out of school in 2011. For years everything ran through him. Then came the realization that changed everything: \"My biggest obstacle was myself. I was the bottleneck.\" Once he got out of his own way, the practice more than doubled its revenue.\n\nNick and Ankit go deep on the identity shift from clinician to CEO: redefining self-worth when your schedule is no longer the scoreboard, protecting thinking time (Nick blocks Fridays to work ON the business), the no-paycheck weeks after doubling his space and staff, and building a culture on core values he actually hires, fires, and coaches against. Plus: the weekly operating rhythm (leadership email, daily huddles, KPI scorecard, department one-on-ones), advice to his younger self, and the story of a 5'4\" Division II running back that explains what makes him tick.\n\nLines worth the price of admission:\n- \"It's not me that's special. It's the environment, the system, and the culture we created.\"\n- \"Our most valuable time as CEO isn't seeing patients. It's taking the time to think: where do I want to go?\"\n- \"Failure and success are on the same road. Failure just has an earlier exit.\"\n- \"The person you are right now has to die for the new person to be born.\"\n\nConnect with Dr. Nick Lillie:\n- Podcast, Optometry: The Ultimate O.D. - https://theultimateod.com\n- Rejuvenation Dry Eye Center - https://therdec.com\n- Family Vision Optical - Allendale, Michigan\n\nWant Ankit to look at your practice? Book a call and grab a free copy of Optometry Redefined: https://meetings.hubspot.com/ankit98/optometry-redefined\n\nOptometrists Building Empires - https://buildingempires.live","thumbnail_url":"https://img.transistorcdn.com/YL2_iApAQKMNenVMuJU6VxjEqr2JuXxMbz-e8njM13g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Jh/YWIyNmE5MGNiZTA3/YTRhZDQ2Nzc2OTUw/YzQyOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}