{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dru's Notes","title":"I Run Every Business Idea Through These 11 Filters","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/db28033f\"></iframe>","width":"100%","height":180,"duration":151,"description":"I've run hundreds of business ideas through 11 pass-or-fail filters. HeadsUp, Multi and Charm survived. Each filter covers personal use, daily frequency, platform potential, counter-positioning, portfolio fit, energy, revenue proximity, marginal costs, market size, passive value and evidence of demand.","thumbnail_url":"https://img.transistorcdn.com/rnQz4Ui5lyTFFiX16AV8Bb6xg50ZuNtigkyBOqya4LU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYzNh/NzM1Njk4MWQ1MzJj/OGQ2MmU4MTlhOWM2/NmM3NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}