{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Marc Brown of ONOIN","html":"","width":"100%","height":180,"duration":1839,"description":"\nIn this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Marc Brown, founder of ONOIN — a line of shelf-stable, pre-chopped and flavored onions in 100% olive oil designed to save you time and tears in the kitchen. ONOIN comes in four flavors — original, garlic and herb, jalapeño lime, and ginger and lemongrass — and is designed to go on or in anything, from eggs to meatballs to savory oatmeal bowls.\n\nMarc is a food scientist with a master's degree from Drexel University and a seriously stacked background: R&D and industrialization at Danone, Head of R&D as employee #8 at Clio Snacks, and R&D and contract manufacturing work at Hain Celestial. He came to founding ONOIN with a rare 360-degree view of the food industry — from bench science to co-manufacturer negotiations to retailer conversations — and shares hard-won lessons throughout this conversation.\n\nTogether, Caitlin and Marc dig into why chopped onions in a jar hadn't been done before (and why it should have been), the origin story of the ONOIN name (credit goes to his brother-in-law at a backyard grill), and what makes a co-manufacturer relationship truly work. Marc breaks down the three-part pricing transparency framework every brand should demand from their co-man — raw, pack, and toll — and explains why trust and belief in your vision are just as important as the contract.\n\nThey also get into the realities of early-stage distribution, how to build a velocity story with the right retail partners, and why knowing your product well enough to tell a buyer exactly why they need it on the shelf is non-negotiable.\n\nListen in as they cover:\nHow a graduate school innovation exercise sparked the idea for ONOINWhy shelf-stable pre-chopped onions solve a problem that fresh never fully couldThe naming journey from \"Yun\" to ONOIN — and why the name works on shelfThe three things every brand must demand from their co-manufacturer: raw, pack, and tollRed flags when vetting a co-man and why trust...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}