{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae","html":"","width":"100%","height":180,"duration":2669,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* The frustrating situation that led Erica Courdae to go on her own and create Silver Immersion, an inclusive hair and beauty company* How Erica has developed her voice and ability to stand up for what she believes in* Why modeling is a key way she leads her team—and her clients* How she made the transition into coaching and decided to specialize in diversity, equity, and inclusion for business owners* Why Erica takes a stand for imperfect allyship and how that plays out in her business\n\n\n\n\n\nValues.\n\n\n\nWe talk a good game about having values, living our values, and even running a business with our values.\n\n\n\nBut, like, what does that really mean?\n\n\n\nIt’s not enough to have them written down somewhere. It’s not enough to put them on your website. It’s not enough to talk through them with a new hire.\n\n\n\nNo, values can be, should be, the filter for how we do everything in our businesses.\n\n\n\nPart of our job as business owners—as leaders—is to ensure that the values we hold dear are operationalized in our work. It’s our job to make sure values turn into systems, product features, or boundaries with clients.\n\n\n\nStrong leaders turn values into action.\n\n\n\nThis month on What Works, we’re talking about leadership—and specifically, we’re talking about how leaders operationalize their values, how they turn values into action, structure, and systems.\n\n\n\nI’m fascinated by the creative ways that entrepreneurs operationalize their values. I’m fascinated by how values make decisions easier, policies clearer, and plans stronger. I’m fascinated by how brands display immense leadership by doing things differently than the norm—all inspired by their values.\n\n\n\nAnd I’m fascinated, of course, by the results that businesses see because of how they operationalize their values: stronger communities, bigger movements, more brand recognition, and, yes, often more profit, too.\n\n\n\nDisplaying strong leadership and operationalizing our values isn’t squishy and it’s...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}