{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"3 Reasons Why Your Content Sucks (And How to Fix It)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/db7dbf35\"></iframe>","width":"100%","height":180,"duration":2898,"description":"In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.\nKevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.\nTopics covered:\nWhy content from companies usually sucks (and how to fix it)\nHow the global economic collapse led to brands becoming publishers\n3 warning signs that your content marketing is bad\nThe #1 thing brands should do right now to improve your content\nHow to use free tools to listen to your audience on social media\nWhat you can do to contribute to a conversation online\nHow to earn attention by listening to what people aren’t saying\nWhy you must create a unique and unapologetic personality\nHow to learn how to become a better storyteller\n\nResources mentioned:\nConversation Marketing by Kevin Lund\nMeetup\nToastmasters\nHow to Grab Attention with Kevin Rogers\nSaaS Content Marketing: Why Education is a Powerful Approach","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}