{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailMediaX","title":"ASOS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/db9b9d8a\"></iframe>","width":"100%","height":180,"duration":1073,"description":"Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.Discussion points:• How ASOS has evolved its retail media offering • The specifics of retail media in fashion• Managing relationships with brands• The need for creative co-operation and agility across the value chain• Where fashion retail media is heading nextBehind the mic:• Elton Ollerhead, Director, ASOS Media Grouphttps://www.linkedin.com/in/eltonollerhead/• Katie Streeter Hurle, Chief Strategy Officer, SMGhttps://www.linkedin.com/in/katie-streeter-hurle-b428701b/• Paul Skeldon, editor InternetRetailinghttps://www.linkedin.com/in/paulskeldon/","thumbnail_url":"https://img.transistorcdn.com/v-A75zreG_ORa7wmwiHczMR7q0zXtBk4rgtIqlxqx-I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Y2Vh/MDZlYWU4ZTZhNmU3/OTBkM2U5YzJjOTU4/ODk4NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}