{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"This Simple Ecom Funnel Increases AOV and ROAS by 3x","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dbfccb6e\"></iframe>","width":"100%","height":180,"duration":2399,"description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insightsAutomated SEO and CRO for ecommerce -  https://www.landingcat.com/ Build 10,000+  pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did.Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale.Timestamps:00:00 – Introduction and importance of funnel optimization01:30 – Meet Sanjay, Head of Growth at Replo02:19 – The most effective funnel right now: Listicle to collection page04:10 – Psychology behind listicle-style pre-sell pages07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges10:39 – Micro-yeses and shortening the funnel13:06 – Funnel variations for high-ticket vs. low-ticket items17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling25:34 – Mid-funnel retargeting and objection handling27:28 – Using landing pages for post-purchase upsells30:46 – Subscription models and long-term upsell strategies34:22 – Unlocking wholesale channels with cold email and automation39:24 – Where to find Sanjay and final takeawaysKey Insights:Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page.Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer.Mid-Funnel & Post-Purchase...","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}