{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Matt Jacobs and Kristen Doyle of Pedestrian Project","html":"","width":"100%","height":180,"duration":2030,"description":"In this bonus episode of the Startup CPG podcast, Grace Kennedy explores the journey of Matt Jacobs and Kristen Hogan Doyle, co-founders of Pedestrian Project. Join them as they share their inspirational story of founding a wellness brand focused on revolutionizing foot care. From identifying personal needs to collaborating with podiatrists and rigorous product testing, they've developed clean, effective solutions.\n\nDiscover their strategies for consumer education and forging partnerships, starting with direct-to-consumer sales and expanding into retail. They also explore Pedestrian Project's innovative approach to modernizing foot care, navigating challenges in the wellness sector, and ensuring financial sustainability.\n\nDon't miss their insights on leveraging consumer feedback and community engagement to promote proactive foot care. Tune in now!\n\nListen in as they share about:\n\nAbout Pedestrian Project\nProduct Development, Offerings, and Benefits\nConsumer Education and Outreach\nMarket Strategy and Overall Mission\nFoot Care Market and Consumer Behavior|\nProduct Development and Market Expansion\nChallenges and Opportunities in the Wellness Market\nFundraising and Financial Strategy\nBalance and Division of Labor\nFuture Plans and Community Engagement\n\nEpisode Links:\nPedestrian Project Website\nMatt Jacobs LinkedIn\nKristen Hogan Doyle LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}