{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":" How This Guy Makes His Entire Year's Revenue in Black Friday WEEK","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dc21a1a5\"></iframe>","width":"100%","height":180,"duration":2159,"description":"Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. \nEpisode Timestamps\n00:00 - Intro\n01:15 - The Importance of Black Friday for Businesses\n04:21 - Types of Black Friday Sales\n05:01 - Case Study: Endel's Renewal Strategy\n08:49 - Comparing Strategies: MagicMind and AG1\n12:48 - Apple's Unique Approach to Black Friday\n14:25 - Creative E-commerce Strategies\n20:12 - Bundling Products for Black Friday\n22:51 - Startup Idea 1:  Black Friday Agency\n27:55 - Gamifying Promo Codes\n29:59 - Our Black Friday Buys\n31:41 - Live Streaming as a Sales Strategy\n1) The Store Credit Hack\nInstead of basic \"20% off\" - tell customers they have $21.63 in store credit expiring soon\nWhy it works:\n• Feels like \"their money\"\n• Specific numbers boost authenticity\n• Creates urgency\n2) The Premium Play\nHow luxury brands do Black Friday:\n• No discounts\n• Give gift cards with purchase\n• Example: Apple gives $200 credit\nKeeps brand prestige while driving sales \n3) The Bundle Builder\nFour Sigmatic's genius approach:\n• Interactive bundle builder\n• Unlocks bigger discounts at $59/$99\n• Shows real-time savings\n• Makes shopping fun\nSteal this for your store \n4) The Bonus Stack\nMagicMind's approach:\n• Start with core discount\n• Add digital product access\n• Include physical gifts\n• Stack more bonuses as week progresses\nPsychology: Value over Discount\n5) The Subscription Push\nSaaS playbook:\n• Offer renewal discounts\n• Add exclusive bonuses\n• Example: Endel does 50% off + premium gifts\n• Works for any subscription business\n6) The QVC Strategy\nModern twist:\n• Run 12-hour livestream sales\n• Show limited quantities\n• Create FOMO\n• Add exclusive bundles\n• Perfect for influencer brands\n7) The Campaign Timeline\nSmart businesses:\n• Plan 6 months ahead\n• Start ads 3 days before\n• Build waiting lists\n• Layer in bonuses\n• Peak...","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}