{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":" How This Guy Makes His Entire Year's Revenue in Black Friday WEEK","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dc21a1a5\"></iframe>","width":"100%","height":180,"duration":2158,"description":"Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Episode Timestamps00:00 - Intro01:15 - The Importance of Black Friday for Businesses04:21 - Types of Black Friday Sales05:01 - Case Study: Endel's Renewal Strategy08:49 - Comparing Strategies: MagicMind and AG112:48 - Apple's Unique Approach to Black Friday14:25 - Creative E-commerce Strategies20:12 - Bundling Products for Black Friday22:51 - Startup Idea 1:  Black Friday Agency27:55 - Gamifying Promo Codes29:59 - Our Black Friday Buys31:41 - Live Streaming as a Sales Strategy1) The Store Credit HackInstead of basic \"20% off\" - tell customers they have $21.63 in store credit expiring soonWhy it works:• Feels like \"their money\"• Specific numbers boost authenticity• Creates urgency2) The Premium PlayHow luxury brands do Black Friday:• No discounts• Give gift cards with purchase• Example: Apple gives $200 creditKeeps brand prestige while driving sales 3) The Bundle BuilderFour Sigmatic's genius approach:• Interactive bundle builder• Unlocks bigger discounts at $59/$99• Shows real-time savings• Makes shopping funSteal this for your store 4) The Bonus StackMagicMind's approach:• Start with core discount• Add digital product access• Include physical gifts• Stack more bonuses as week progressesPsychology: Value over Discount5) The Subscription PushSaaS playbook:• Offer renewal discounts• Add exclusive bonuses• Example: Endel does 50% off + premium gifts• Works for any subscription business6) The QVC StrategyModern twist:• Run 12-hour livestream sales• Show limited quantities• Create FOMO• Add exclusive bundles• Perfect for influencer brands7) The Campaign TimelineSmart businesses:• Plan 6 months ahead• Start ads 3 days before• Build waiting lists• Layer in bonuses• Peak on Friday8) The Profit RealityTruth bomb:• Could make 1-2...","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}