{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"15. Hot takes, hospitality, marketing, and the future of coworking [with Liz Elam and Stormy McBride]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dc26ffee\"></iframe>","width":"100%","height":180,"duration":4010,"description":"Check us out on YouTube\nhttps://youtube.com/@CoworkingMarketing\nDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️\nhttps://coworking.marketing/resources\n---------------------------------------------------------------------------------------------------------------------------\nConnect with Kevin\nWebsite: https://everspaces.com\nLinkedIn: https://www.linkedin.com/in/whelankevin/\nConnect with Taylor\nWebsite: https://www.talemaker.ca\nLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/\n---------------------------------------------------------------------------------------------------------------------------\nHot takes. Big ideas. Bold predictions on the future of coworking from some of the leading minds in the industry. That’s what you get when you have Liz Elam and Stormy McBride on the pod. So, if you care about coworking, marketing, hospitality, or the future of the industry, you’re gonna want to watch (or listen) to this one start to finish.\nFor Episode 16, we sat down with the masterminds behind GCUC to talk about where coworking is going, how they somehow keep putting on events that don’t miss, and how content and community are fueling the ride.\nWe cover a lot in this one, including:How they structure pre- and post-conference content to build FOMO and drive attendanceThe GCUC content marketing flywheel, including podcasts, blogs, reels, quotes, newsletters, and community connection (and how, believe it or not, it’s actually a secondary initiative for them)The tools, automations, and AI workflows that power it allWhy hospitality—not real estate—is the future of coworkingWhat expansion into multiple countries taught them about values and adaptabilityThe “people over property” mindset that everyone in our industry needs to embrace How coworking operators can work from their playbook to market their spaces more effectivelyThis one’s for anyone who wants to understand the trajectory of the coworking industry, and...","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}