{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building Unbreakable Brands","title":"How One Family Brand Reinvented Itself for the Future with Mark Moffatt","html":"","width":"100%","height":180,"duration":2532,"description":"In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shifts, and generational transitions that have helped the company stay relevant, nimble, and deeply values-driven. Whether you're navigating leadership change or seeking ways to future-proof your business, this conversation offers timeless insight into building a legacy with purpose.Key Topics DiscussedTraces the company’s origin from a service station invention to a full-scale manufacturing businessExplores the leap from task lighting to customizable flex-arm solutions for medical and industrial useReveals how customer collaboration shaped product evolution and market expansionDetails the company’s smooth generational transition and shift to shared decision-makingHighlights the internal cultural shifts necessary for entering highly regulated marketsEmphasizes the importance of values—respect, excellence, and family—in driving long-term business growthConnect with Mark Moffatt on LinkedIn or visit moffattproducts.comBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy","thumbnail_url":"https://img.transistorcdn.com/jdLU21jbOddce4yImGnO5n8gGvJuq9PACDA5gAj_mzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4ODY3LzE3MDU2/OTI0NDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}