{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecom by the Numbers: The Ecommerce Profit Podcast","title":"Working On the Business, Not In It: Think Like an Owner","html":"","width":"100%","height":180,"duration":478,"description":"Working on the business vs in the business: most people who run an online store don't own a business. They own a job that happens to have a website. Melia Moore walks through an operator's twelve-hour day, the questions that separate an operator from an owner, and why a store that depends entirely on your hands can't grow past them.\nAn owner watches five numbers: conversion rate, average order value, repeat purchase rate, the cost to get a new customer, and the margin left on each order. Shiny object syndrome turns out to be an operator disease, and thinking like an owner is what gives you permission not to do things. Plus the thirty-minute weekly habit: find your weakest number and make one move aimed at it this month.\nChapters\nLinks\nEpisode page: https://ecomprofitably.com/podcast/working-on-the-business/\nEcom by the Numbers is brought to you by ecomprofitably: https://ecomprofitably.com/","thumbnail_url":"https://img.transistorcdn.com/ioNqqlQo2WtwiH6k3gzfIvPXxB01-yXk5qCOcqbvLaA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTQw/MmRlZWQzMjVmOTFj/OTcyYjZmYjU3Mjk0/Mjc2ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}