{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"What Does Your Brand Stand For? What My Nana Taught Me About Finding A \"Why\" #340","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dc375d5d\"></iframe>","width":"100%","height":180,"duration":249,"description":"As a brand, what do you stand for? And no, I don’t mean what you’ve written up on your about page because you felt like you had to. I mean that mission that you stand behind 100% of the time. On today’s episode, Ben share how my Nana’s life, defined by 2 things, got him thinking about how the best brands in the world truly stand for something. Think Patatonia. Toms. Life is Good. So, as we make our way into the new year, think about the kind of brand you want to be and make sure your mission reflects that.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}