{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Stop & Talk","title":"Jay Buys: Profit, Purpose, and the Future of Business ","html":"","width":"100%","height":180,"duration":3659,"description":"Jay Buys is the founder and CEO of Visceral, a B Corp-certified creative agency that builds brands and websites exclusively for social change organizations. Working with nonprofits, foundations, and other mission-driven partners, Jay has helped shape a business model that puts people, profit, and planet in conversation rather than opposition. In San Diego and beyond, he is part of a growing movement challenging the idea that business success has to come at the expense of workers, communities, or values.  This Episode: What would it take to reimagine business as a force for shared good? Jay and Grant dig into the growing movement to build companies that measure success by more than profit alone. Their conversation explores Certified B Corporations (B Corps), social enterprise, and the wider push for business models that invest in workers, communities, and the future. Jay sees business as a vital community asset—one that can actively contribute to shared prosperity and well-being.  In his view, profit itself is not the problem; greed is. What matters most is how a business uses its resources and whether its values are reflected in wages, benefits, accountability, and community impact. They examine the difference between authentic commitment and “purpose washing,” and what it means to run a company that tries to live its values, even when there are tradeoffs. The conversation also looks to the future. Grant and Jay discuss why younger workers are asking different questions about work, what San Diego could become as a hub for business for good, and how emerging technologies like AI are raising fresh ethical challenges.  Key Moments: [2:44] What B Corp certification actually means and why Visceral chose that path [8:21] “Profit’s not the thing that we’re mad at — it’s greed.” [13:55] Why “being a good business is good for business” [15:41] What younger workers are demanding from employers and why that matters [28:54] Why Jay believes San Diego could become a leader in...","thumbnail_url":"https://img.transistorcdn.com/E50UwUZbhBWosolTVbD7jMIdqqQxUsyZGfLc3NjRiXE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MTAwLzE3MDg5/ODY0MTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}