{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Exit Five Podcast","title":"How to Win AI Search and Prove it Drives Pipeline (with AirOps, Compt, Muck Rack and more)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dc5bfea4\"></iframe>","width":"100%","height":180,"duration":2779,"description":"415 | Dave and Dasha host eight B2B marketers for an Exit Five Live show on what’s working in AI search, and how to prove it. Only 30% of the nearly 900 marketers Exit Five surveyed can show that AI search drives pipeline. So each speaker brings one play and the numbers behind it. Josh from AirOps breaks down the answers page that became the company’s most cited URL and touched more than $700K in closed-won deals in a single quarter. Lauren from Compt, this session’s winner, shows how rewriting the homepage to be clear, compelling, and citable lifted AI citations 2.5x, and why knowing when to stop adding matters. Valerie shares a three-part attribution model that combines AI visibility tools, web analytics, and sales call signals. Plus Linda from Muck Rack on why earned media drives most AI citations, Ross on homepage trust signals, and why one guest argues most AEO advice is just SEO advice.\nTimestamps ","thumbnail_url":"https://img.transistorcdn.com/oH4uzMViDKDe2eiVVXtcCtRaaT6bQCDcyyhiaXHyatc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWNj/YmM2MTA2NjhiY2Zk/YjA3NTgwY2M2ZWVh/NGU2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}