{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] How to Talk to Customers When Everyone Is Lying to You","html":"","width":"100%","height":180,"duration":3209,"description":"Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.\nIn this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.\nTopics covered:\nWhy you shouldn’t sell to customers you don't understand\nThe brilliant payoff of going out into the real world to talk to people\nHow to ask intriguing questions that get your customers to open up\nWhy your personal network is far more valuable than you realize\nThe surprising reason your breakthrough idea isn’t about profitability\nExactly what type of customers you should go after to build quickly\nHow to identify your core skills and monetize your top strengths\nWhy beginning conversations with your pitch is a major mistake\nResources mentioned:\nThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It\nThe Mom Test Book\nRobFitz.com\nHow to Do User Research (Even if You’re on a Budget)\n4 Steps to Build Trust With Customers (Marketing Lessons From Seth Godin)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}