{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"PPC.co","title":"Why PPC Is the Sharpest Tool in a Law Firm's Marketing Arsenal","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dc7ff742\"></iframe>","width":"100%","height":180,"duration":289,"description":"Legal PPC is brutally competitive — but firms that build the right system consistently turn high-intent searches into signed clients. This episode breaks down exactly how to do it, from campaign structure to reputation management.","thumbnail_url":"https://img.transistorcdn.com/v2zq0Nlxd3Ip8oWJJitmnz6iCSZ1kV_-F-XYaWJ8Xjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDYx/YjcwNTE1MGJlZTJm/YWFkYThmOTE2MjZk/ZWQ0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}