{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behavior Gap Radio","title":"1331 | No. 20 \"Enough Is Enough\"","html":"","width":"100%","height":180,"duration":279,"description":"This essay is from my new book, \"Your Money: Reimagining Wealth in Simple Sketches.\"\nIt’s called “Enough Is Enough,” and in this episode, I unpack how we confuse more with better—and what it really means to have enough.\nIt’s a story about investing, dessert, and clarity.\nBecause enough can't be a number. If enough is a number, you'll never have enough. Enough is actually a state of being that we have to practice.\nThis is my behind-the-scenes thinking that shaped essay #20 in the new book coming out in October 2025.\nThis is the essay:\nWe don’t know when to stop.\nI include myself in that.\nSometimes, I stop by the grocery store, buy a pint of ice cream, and eat it.\nThat’s right. The whole thing.\nI’ve noticed a predictable pattern when I do this:\nBite 1: Best thing ever.\nBites 2–10: Really good.\nBites 11–15: Good.\nBites 16–20: Meh.\nBites 21+: I’m sick.\nI keep repeating this experiment, hoping for a different result.\nThis behavior is called diminishing marginal utility. It’s not just about ice cream, but getting more of anything.\nBeyond a certain point, more stops making you feel better. If you keep going, more makes you sick.\nMore becomes “too much.”\nThe secret isn’t getting more.\nIt’s knowing when to stop.\n🎁 Want a preview of the book?\nEmail hello@behaviorgap.com with the subject line \"Friend of Carl\" and we’ll send you seven of my favorite sketches and essays in the book.\n📚 Pre-order now:\nMy recommendation? One copy from Amazon and one from your favorite local bookstore!\n• Amazon: https://www.amazon.com/Your-Money-Reimagining-Wealth-Sketches/dp/1804091715\n• Local bookstores: https://bookshop.org/p/books/your-money-reimagining-wealth-in-97-simple-sketches-carl-richards/22111257?ean=9781804091715\n• Bulk orders (25+ copies) — Use code YourMoney5 at checkout for an additional 5% off the already discounted bulk order pricing: https://bulkbooks.com/products/your-money-reimagining-wealth-in-simple-sketches","thumbnail_url":"https://img.transistorcdn.com/oPpubSYI2HsWptIcyPTqjaCo6SCa9oA5zWRh2pg4eiI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MTA4LzE2MTU4/MzA5NDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}