{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behavior Gap Radio","title":"1331 | No. 20 \"Enough Is Enough\"","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dcba180f\"></iframe>","width":"100%","height":180,"duration":279,"description":"This essay is from my new book, \"Your Money: Reimagining Wealth in Simple Sketches.\"It’s called “Enough Is Enough,” and in this episode, I unpack how we confuse more with better—and what it really means to have enough. It’s a story about investing, dessert, and clarity. Because enough can't be a number. If enough is a number, you'll never have enough. Enough is actually a state of being that we have to practice. This is my behind-the-scenes thinking that shaped essay #20 in the new book coming out in October 2025.This is the essay:We don’t know when to stop.I include myself in that.Sometimes, I stop by the grocery store, buy a pint of ice cream, and eat it.That’s right. The whole thing.I’ve noticed a predictable pattern when I do this:Bite 1: Best thing ever.Bites 2–10: Really good.Bites 11–15: Good.Bites 16–20: Meh.Bites 21+: I’m sick.I keep repeating this experiment, hoping for a different result.This behavior is called diminishing marginal utility. It’s not just about ice cream, but getting more of anything.Beyond a certain point, more stops making you feel better. If you keep going, more makes you sick.More becomes “too much.”The secret isn’t getting more.It’s knowing when to stop.🎁 Want a preview of the book?Email hello@behaviorgap.com with the subject line \"Friend of Carl\" and we’ll send you seven of my favorite sketches and essays in the book.📚 Pre-order now:My recommendation? One copy from Amazon and one from your favorite local bookstore!• Amazon: https://www.amazon.com/Your-Money-Reimagining-Wealth-Sketches/dp/1804091715• Local bookstores: https://bookshop.org/p/books/your-money-reimagining-wealth-in-97-simple-sketches-carl-richards/22111257?ean=9781804091715• Bulk orders (25+ copies) — Use code YourMoney5 at checkout for an additional 5% off the already discounted bulk order pricing: https://bulkbooks.com/products/your-money-reimagining-wealth-in-simple-sketches","thumbnail_url":"https://img.transistorcdn.com/oPpubSYI2HsWptIcyPTqjaCo6SCa9oA5zWRh2pg4eiI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MTA4LzE2MTU4/MzA5NDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}