{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"AdRoll Is Shaping the Future of Full-Funnel Advertising With AI and Intent Data with Vibhor Kapoor","html":"","width":"100%","height":180,"duration":1498,"description":"Brent Peterson interviews Vibhor Kapoor, CEO of NextRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.\nTakeaways\nVibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.\nAdRoll has evolved from a retargeting platform to a full funnel marketing solution.\nB2B advertising requires personalization to engage multiple decision-makers.\nAI platforms are changing the landscape of advertising and e-commerce.\nAgents may play a significant role in future e-commerce transactions.\nAuthentic content is more effective than low-quality, high-velocity content.\nUnderstanding intent data is crucial for relevant advertising.\nAdRoll captures intent signals to create audience predictions.\nThe future of advertising will involve a mix of AI and human-led content.\nMarketers should think across channels and stages of the funnel.\nChapters\n00:00 Introduction to Vibhor Kapoor and AdRoll\n02:25 Understanding AdRoll's Evolution and B2B Marketing\n07:32 The Future of Advertising in AI Platforms\n10:43 The Role of Agents in E-commerce\n15:49 The Balance of AI and Human Engagement in Marketing\n18:06 Leveraging Intent Data for Better Advertising\n21:38 Predictions for Q1 and Future Trends in Advertising","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}