{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 29: Get Booked as a Podcast Guest to GROW YOUR BRAND Faster with Brigitte Lyons","html":"","width":"100%","height":180,"duration":2919,"description":"When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.\r\n \r\nSeriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest. \r\n \r\nThere are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort. \r\n \r\nThat’s why I’m excited to introduce you to my guest today, Brigitte Lyons. \r\n \r\nBrigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.\r\n \r\nShe originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with. \r\n \r\nIn addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.\r\n \r\nListen to the full episode to hear:\r\n\r\nWhy podcast guest interviews are the #1 PR strategy for busy entrepreneurs\r\nIdeas for how to position yourself as a podcast guest + what to talk about\r\nHow to decide which podcasts are the best fit for you and your brand\r\nBest \"pitching\" practices to increase your odds of getting a YES\r\n\r\n \r\nLearn more about Brigitte Lyons:\r\n \r\n\r\n \r\nFree Pitch List with 50 Podcasts Booking Thought Leaders and Founders\r\npodcastally.com\r\nPodcast Ally Pro Accelerator\r\n@podcastally on Instagram\r\n@brigittelyons on Instagram \r\nGet Booked On...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}