{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"30: 6 Keys to a High Converting Website","html":"","width":"100%","height":180,"duration":1001,"description":"What are the biggest keys to creating a successful website for your business that allows customers to find you, engage with you, and ultimately buy from you again and again? Over the last decade John Aikin and team have been a part of thousands of website projects and have seen consistent trends in what makes a successful website… successful.And here’s the absolute truth: What most people think makes a website convert well is almost completely irrelevant. In fact, most people either:Think great websites require a lot of money. (false) or,Think producing a ton of content is required to make the website perform well. (false)In reality there are just 6 primary components to a successful website, regardless of its size, how much it cost to build it, or how much content it has. In this episode, John Aikin dives into the core elements of a successful website and breaks down:👉🏽  How your platform plays a significant role in the overall success of your website👉🏽  Why positioning is the most important factor for converting visitors into leads👉🏽  What smart design features can do for overall conversion👉🏽  How smart nurturing after form submission is an often overlooked but critical piece to the puzzle 👉🏽  Why the focus of SEO is generally misplaced attention👉🏽  And what an emphasis on ongoing conversion rate optimization will do for your website’s ability to outperform your competitors and put calls consistently on your calendar week after weekThe 6 categories framework will help make your website convert. You can make these changes without needing to hire a developer or investing extensively into resources. Use this framework as a starting point of your roadmap to a successful website.View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website ----- Get A Free Website Report TodayAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}