{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Brands Want?","title":"How Vendors Win (and Lose) the CMO’s Trust","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dd4d8be2\"></iframe>","width":"100%","height":180,"duration":1503,"description":"Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want, hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the \"safe\" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing \"Yo Mama\" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.","thumbnail_url":"https://img.transistorcdn.com/eYNlwBipE7QXZzqSaI-ZV1bkxZTeELkxyVUkjKGpMMk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mM2Vk/YTJjN2IyYzgxOTk1/NGU4MTAyODJiN2Q5/MzhkZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}