{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Opinion Party | The Marketing Podcast","title":"From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dd552727\"></iframe>","width":"100%","height":180,"duration":1647,"description":"Opinion Party: the marketing podcast \nbrought to you by BAV Group & IRG \nFrom Shareholder Value to Stakeholder Impact: \nHow the Institute for Real Growth is Reshaping Marketing Leadership with Season 2 Episode:1\nSUMMARY\nIn our first episode of season two, we welcome Marc de Swaan Arons to Opinion Party: the marketing Podcast. Marc is the founder of the Institute for Real Growth (IRG), and he joins host Laura Jones, Global CEO of BAV Group, to discuss the evolution of marketing, the impact of AI, and the importance of humanized growth. They explore how the IRG has transformed the marketing landscape, emphasizing the need for a human perspective in business. The conversation also delves into the integration of personal, career, and business purpose through the Japanese philosophy of Ikiga, which is a core aspect of the IRG program. As Marc and Laura look to the future, they highlight the upcoming IRG Marketing 2030 study and the collaborative approach to understanding the changing expectations of stakeholders in the age of AI.\n\nLINKS\nMarc de Swaan Arons: https://www.linkedin.com/in/marcdeswaanarons\nLaura Jones: https://www.linkedin.com/in/lapjones/\nInstitute for Real Growth:  https://instituteforrealgrowth.com/\nBAV Group: https://www.bavgroup.com\nIkagai of Marketing: https://instituteforrealgrowth.com/pdf/TheFounderPerspectiveTheIkigaiofMarketing.pdf \n\nTAKEAWAYS\nThe IRG has evolved from a WPP initiative to an independent institute.\n850 CMOs have participated in the IRG program, showcasing its impact.\nAI is changing marketing, but fundamental principles remain important.\nHumanized growth focuses on value creation for all stakeholders.\nPersonal purpose is crucial for effective leadership in marketing.\nThe Ikigai philosophy helps align personal and professional goals.\nEmotional safety in organizations enhances performance and connection.\nAI presents opportunities for innovation in marketing strategies.\nSuccessful CMOs view AI as a business growth opportunity.\nThe...","thumbnail_url":"https://img.transistorcdn.com/FogMWba0NBa-JsKi_4YSdv0aT_xuI9sFZZdecNlC6Z8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmI2/YTY4MmIzMDcwNWJi/ODQ1ODQ2MWU2MDEw/ZDcyMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}