{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Opinion Party | The Marketing Podcast","title":"From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/dd552727\"></iframe>","width":"100%","height":180,"duration":1647,"description":"Opinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Marketing Leadership with Season 2 Episode:1SUMMARYIn our first episode of season two, we welcome Marc de Swaan Arons to Opinion Party: the marketing Podcast. Marc is the founder of the Institute for Real Growth (IRG), and he joins host Laura Jones, Global CEO of BAV Group, to discuss the evolution of marketing, the impact of AI, and the importance of humanized growth. They explore how the IRG has transformed the marketing landscape, emphasizing the need for a human perspective in business. The conversation also delves into the integration of personal, career, and business purpose through the Japanese philosophy of Ikiga, which is a core aspect of the IRG program. As Marc and Laura look to the future, they highlight the upcoming IRG Marketing 2030 study and the collaborative approach to understanding the changing expectations of stakeholders in the age of AI.LINKSMarc de Swaan Arons: https://www.linkedin.com/in/marcdeswaanaronsLaura Jones: https://www.linkedin.com/in/lapjones/Institute for Real Growth:  https://instituteforrealgrowth.com/BAV Group: https://www.bavgroup.comIkagai of Marketing: https://instituteforrealgrowth.com/pdf/TheFounderPerspectiveTheIkigaiofMarketing.pdf TAKEAWAYSThe IRG has evolved from a WPP initiative to an independent institute.850 CMOs have participated in the IRG program, showcasing its impact.AI is changing marketing, but fundamental principles remain important.Humanized growth focuses on value creation for all stakeholders.Personal purpose is crucial for effective leadership in marketing.The Ikigai philosophy helps align personal and professional goals.Emotional safety in organizations enhances performance and connection.AI presents opportunities for innovation in marketing strategies.Successful CMOs view AI as a business growth opportunity.The Marketing 2030 study aims to...","thumbnail_url":"https://img.transistorcdn.com/FogMWba0NBa-JsKi_4YSdv0aT_xuI9sFZZdecNlC6Z8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmI2/YTY4MmIzMDcwNWJi/ODQ1ODQ2MWU2MDEw/ZDcyMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}